These projects involved the creation of packaging concepts that combined brand strategy, product positioning, aesthetics, manufacturability, and consumer appeal. Working closely with multidisciplinary teams, I contributed to the development of distinctive bottle designs that translated each brand’s identity into tangible products.

Among these projects is Eudora Baby, the brand’s first fragrance and personal care line designed specifically for babies and young children. The challenge was to create packaging that conveyed safety, tenderness, and emotional connection while maintaining the premium perception associated with the Eudora brand. The result was a collection of soft, tactile, and approachable forms that invite interaction and reinforce the caring nature of the product line.

Throughout these developments, the focus was always on creating memorable packaging experiences capable of strengthening brand recognition and establishing an emotional connection with consumers through form, materiality, and visual language.